Keep in mind, this is not an exhaustive list. Here are some specific examples of businesses that could pull off a pastel color palette:
In addition, pastels, especially pink and lavender, tend to lean towards the feminine side. So, what kind of brands are a good fit for a pastel color palette? In a general sense, pastels could work well for brands that are light-hearted, friendly, and youthful. A classic example of a popular pastel color is millennial pink, a recent trend, which I’m not embarrassed to say I was very on board with (soft pink is my favorite color!) The paleness is a result of adding white to color. Pastel color palettes are generally soft, warm, and pale. The more you get to know your brand and ideal audience, the easier it gets to choose colors that best represent your brand. Before you create a palette, it’s helpful to have a clear understanding of your brand values, positioning, and personality. Different colors convey different feelings and emotions, therefore it’s important to choose your brand colors wisely. What are pastel color palettes good for?Īs a brand designer, part of my job is creating intentional color palettes for clients.
Perhaps it’s because they remind us of nature’s beauty, for instance flowers or a baby blue sky on a warm, sunny day. Pastel colors like lavender, baby blue, and soft pink have such a warmth and friendliness to them that’s hard not to like.
Spring has officially sprung here in northern California, and what better way to bring in the new season than with some beautiful pastel color palettes?Īlthough I tend to favor neutral colors when buying clothes, decorating my home, and designing brand identities, I’ve always had a soft spot for pastels.